Hello my lovelies! Hope you all are doing great!
The world of makeup is a beautiful one and without us realizing, slowly it went from our drawers and vanities to the social media platforms such as Instagram and YouTube. There are millions of us out there who have learned the art of makeup by watching their favorite YouTubers create different makeup looks. We have had the chance to learn an everyday wearable look, to a cut-crease, the hallo eye and the smokey-eye all by watching makeup tutorials whenever we got a chance to. Similarly, the makeup industry evolved at the same time. It went from brands that we could count on our fingertips to the innumerable brands that exist in the world of today. All our mom’s used was Mac, L’Oreal and Giorgio Armani but now we have so many makeup brands such as Juvia’s Place, Huda Beauty, Colourpop Cosmetics, Farsali, Anastasia Beverley Hills and the list goes on and on.
The internet has played a key role in this evolution of brands. Social media platforms such as Instagram and Youtube gave people a platform where they could talk to their viewers, know their needs and come up with products accordingly. One such brand is Juvia’s Place. This brand is owned by Chichi Eburu, a mother of two beautiful kids. She is a woman of color and she started with her dream of having a makeup company while having only $2000 in her pocket. The idea seemed ridiculous to the people around her, including her life partner. But, she overcame all circumstances and today, everyone around the world has her beautiful eyeshadow palettes which are greatly inspired by African Women, mainly the Nubian Queen. These eyeshadow palettes are affordable and great quality products that are a must-have. They also cater to the needs of women of color as the eyeshadows that were available in the market were mostly cool-toned and did not fit the needs of such women.
Today, Juvia’s Place has around 1.7 Million followers on Instagram and the number keeps growing with every passing day. She has recently introduced a Foundation as well to her audience. The foundation comes in a number of shades that will fulfil the needs of every skin color. Her eye shadow palettes like Zulu and Afrique have also received great review from the customers and beauty bloggers.
Moreover, we can also observe that YouTube has had a considerable impact on the makeup industry. In the earlier times there were makeup products being made without understanding whether or not these are liked by the consumers or not. Today, there are beauty bloggers with millions of subscribers on YouTube and people can express their concerns, liking as well as disliking of different products. A great example is the fact that in the earlier times the makeup companies made a maximum of ten to fifteen shades of a foundation – mainly for the cool-toned and pink undertone women. However, after beauty bloggers raised their voices which were eventually heard by the makeup companies, now we have an average of fifty shades of foundation and concealers coming out with every launch. More and more companies have worked on expanding their shade ranges of existing products and of this has been possible because of YouTube!
What are your views on the new makeup brands in the market and the impact of YouTube on the makeup industry? Let us know in the comments down below!
See you all soon 🙂