Here at Helena Grace Brand – The Zine, we love makeup. Like really, really, really; love makeup. Our beauty editors and I could talk liquid liner, highlighter, and foundation all darn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our brains at all times. With each launch, it’s always cool to see what innovations beauty brands come up with to improve on a formula or design. One could easily say that makeup is the one thing exempt from the “if it ain’t broke, don’t fix it” mantra. That’s the exciting part of the ever-expanding market: finding new makeup treasures to further complete our artistic visions of becoming ourselves. Please check back weekly because we will always have new and exciting beauty content.
Happy Reading 🙂
Stephanie Dawkins, Editor in Chief