Everything We Know
By Stephanie Dawkins- Editor in Chief
Victoria Beckham has officially launched her beauty make up line! Victoria Beckham Beauty is now available to shop here, and the exciting news comes a day ahead of the designer’s show at London Fashion Week.
The first hotly-anticipated launch from Victoria Beckham Beauty is a gorgeous selection of smokey eye make-up products:
“Eyes are very signature for me. The products may be new, but they’ve been a lifetime in the making,” explains Beckham.
There’s an eyeshadow palette or ‘eye brick’ that allows you to create a full smokey eyeshadow look and a kohl eyeliner that has just enough slip to provide smokey but not smudged definition.
The stand-out product, however, is the metallic Lid Lustre, which is to be used as an eye veil over shadow and which is inspired by Victoria Beckham’s belief in the healing power of crystals. Each shade is infused with a different variation, from Black Obsidian, to protect against negativity, to Tigers Eye, which is known for helping build courage.
“I have always been beauty obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out,” says Beckham. “It is all about making my community feel like the very best versions of themselves.”
“VictoriaBeckhamBeauty.com will provide full transparency on each clean ingredient used and what role it plays for each product. Additionally, the brand will share its product development philosophy and rigorous approach to ingredient selection.”
This openness should help beauty lovers of all ages understand more about the products they are investing in, without comprising on the luxury they love.
It’s going to be an incredibly busy weekend for Victoria. Not only has she launched an entire beauty collection, but she’s also showing her SS20 line of clothing on Sunday at London Fashion Week.