Meet Pattern by Tracee Ellis Ross, a line of hair-care products “specifically for curly, coily and tight textured hair.”
By Stephanie Dawkins Editor in Chief
The natural hair movement is a movement which encourages women of African descent to keep their natural afro-textured hair. Black hair, which can grow out instead of down, can range from loose waves to tightly packed coils. Because of the hairs’ curl pattern, natural hair products must address unique needs, such as inherent dryness, to promote healthy hair.
In the early 2000’s, there were few offerings from major beauty brands, those who wanted to care for natural hair took matters into their own hands, creating products for black customers and an avenue for black entrepreneurship. Now that narrative have changed.
Investment from beauty industry giants has helped natural hair products move from specialty stores to the shelves of major retailers such as Target, Wal-Mart and CVS — making it easier for customers to get their hands on what were once niche products.
But it’s also forcing independent black-owned companies to compete with corporations that long ignored the natural hair market, resulting in sometimes uncomfortable changes for customers and business owners alike. There have also been a few celebrities entering this market as well.
Tracee Ellis Ross has entered this market with the creation of her Pattern hair care line. After ten years of developing the brand and two years of testing its products, Pattern will made its debut on September 9,2019 on patternbeauty.com and it hit 12,000 Ulta store shelves nationwide. According to the pattern website, the line includes seven products that can be used in your everyday routine, including a shampoo, three different types of conditioners, a leave-in conditioner and two hair serums.
Ross explained on Instagram that Pattern “is for those of us who need more than a quarter size of product” and will have “accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are.”